The Wella Professionals Ultimate Color Shampoo preserves the beauty and health of coloured hair. It gently cleanses without sulfates, ensuring long-lasting colour brilliance. The formula protects colour intensity from fading for up to 10 weeks* and is gentle on the scalp at the same time.
Healthy hair despite colouring
Glycine and Metal Purifier help neutralise free radicals. Pro-Vitamin B5 provides moisture and makes hair noticeably softer. The shampoo also reduces hair breakage and soothes the scalp.
Free from animal-derived ingredients and with a floral-oriental fragrance for a well-groomed hair feeling.*
*With regular use of the Ultimate Color line.
The Wella Professionals Ultimate Color Shampoo preserves the beauty and health of coloured hair. It gently cleanses without sulfates, ensuring long-lasting colour brilliance. The formula protects colour intensity from fading for up to 10 weeks* and is gentle on the scalp at the same time.
Healthy hair despite colouring
Glycine and Metal Purifier help neutralise free radicals. Pro-Vitamin B5 provides moisture and makes hair noticeably softer. The shampoo also reduces hair breakage and soothes the scalp.
Free from animal-derived ingredients and with a floral-oriental fragrance for a well-groomed hair feeling.*
*With regular use of the Ultimate Color line.






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